Bruce Trail Conservancy
The Bruce Trail Conservancy has created an ambitious plan for conservation and connection to nature.
With today’s challenges it is clear that the work of the Bruce Trail Conservancy has never been so important. That’s why, to address these challenges, the Bruce Trail Conservancy has developed the 2030 Strategy. This plan brings more urgency to our work, increases the scale of our conservation activities, and brings the human connection to nature to the forefront.
The Bruce Trail Conservancy’s mission, vision and values remain the same but this new strategy strengthens the organization’s relevance and ambition and will significantly advance the mission to preserve a ribbon of wilderness, for everyone, forever.
The 2030 Strategy is centred on five strategic and interconnected goals:
- Urgently protect land
- Restore and care for Niagara Escarpment land
- Enhance the Bruce Trail experience
- Inspire generosity
- Support people and culture
“This bold strategy will enable the Bruce Trail Conservancy to be a global leader in conservation, the steward of a world-class trail system, and a people-powered organization filled with diverse individuals who share their talents and generosity to make it all happen.”Michael McDonald, CEO
Emphasizing both people and place, the 2030 Strategy encompasses the work the Bruce Trail Conservancy does as a leading Canadian land trust, a conservation organization, and stewards of Canada’s oldest and longest footpath.
The Bruce Trail Conservancy’s 2030 Strategy reflects a renewed commitment to building a diverse and inclusive community, and deepening connections to nature. It recognizes the importance of welcoming Indigenous voices and knowledge into our work. It ensures we remain accountable to our members, donors, volunteers, and above all, the Niagara Escarpment.
As the Bruce Trail Conservancy takes these bold steps, we will share our progress and celebrate the wins along the way. With our new strategic guidebook in hand, the Bruce Trail Conservancy is ready to embark on the path ahead.
Preserving a ribbon of wilderness, for everyone, forever.
The Bruce Trail secured within a permanently protected natural corridor along the Niagara Escarpment.
Commitment | Integrity | Stewardship | Collaboration | Respect
Our Strategic Goals
Urgently Protect Land
Permanently protect lands and enhance our conservation corridor containing the Bruce Trail along the Niagara Escarpment to conserve ecosystems for future generations
Restore and Care for Niagara Escarpment Lands
Steward and restore significant ecosystems to optimum ecological health
Enhance the Bruce Trail Experience
Actively invest in infrastructure that promotes the Bruce Trail as an invitation into nature
Nurture and grow our culture of giving to ensure the BTC is resourced to preserve and conserve the Bruce Trail conservation corridor
Support People and Culture
Demonstrate our commitment to building an inclusive, diverse and welcoming community that celebrates and protects the Niagara Escarpment