The Boots on the Bruce program has been a wild success! We have surpassed our goal of 10,000 Boots on the Bruce - the official count now stands at 10,617 Boots on the Bruce. We will keep the counter running until the official program deadline of midnight October 31st. Please visit www.keencanada.ca
Everyone that submitted a picture of their Boots on the Bruce should feel proud knowing their collective effort will result in KEEN donating $50,000 to the Bruce Trail Conservancy. Thank you to everyone for making Boots on the Bruce part of their Bruce Trail experience. A celebration has been planned for November 8th at Hilton Falls, please plan to join us (see events page at www.brucetrail.org for more details).
The Bruce Trail Conservancy also would like to thank our partners at KEEN for setting this great challenge. KEEN's $50,000 donation will allow the Bruce Trail Conservancy to continue its commitment to building and sustaining a safe and accessible Bruce Trail, the money will also contribute to critical stewardship initiatives on BTC lands along the Niagara Escarpment.
The Bruce Trail is the oldest and longest continuous footpath in Canada. It runs along the Niagara Escarpment from Niagara to Tobermory, spanning more than 894 km of main trail and 400 km of side trails.
The Bruce Trail Conservancy is a charitable organization committed to establishing a conservation corridor containing a public footpath along the Niagara Escarpment, in order to protect its natural ecosystems and to promote environmentally responsible public access to this UNESCO World Biosphere Reserve. The BTC is now one of Ontario's largest land trusts, protecting more than 6,000 acres of natural spaces along the Niagara Escarpment.
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe.
CREATE. PLAY. CARE.